This step may be going on simultaneously with the other development planning steps. The written content of a website is so important to its success. While this step may be happening during other steps, it is one that is crucial and deserves a lot of expertise. It could take from 5 to 15 weeks. The written content on a website is going to help a visitor determine their next steps. It is vital to drawing customers in and keeping them. There is a lot to consider when working on the content of the website.
When determining what words to use, it is important that they are not too hard to understand. A general rule is that you have to assume not everyone is going to want to read words that are higher vocabulary. A website should have a vocabulary that the average person can understand.
Again, considering the target audience is extremely important, especially when it comes to the text being used to give customers information. This can determine what kinds of words and voice will be used in the writing, which can create the mood for the content, whether it be good or bad. It also involves creating catchy titles and headlines to draw people in.
Additionally, it is also a good idea to be well-versed in writing a call-to-action. This is what you want the user to do after reading the content on the site. The content should get customers excited about buying a product or service. A website that has well-written content is going to be much more successful than ones that do not.