DESIGNING THE LAYOUT
The details of the layout are what will give your website character. This is the step where you get to be creative with pictures, videos and what kinds of things the customer will notice when they come to your site. This process can take about 4-12 weeks from start to finish. The timing depends on experience, time spent on the project, and how thorough the developer is. During this step, it is especially important to keep referring back to the target audience you wish to focus on.
Consider colors, logos, and anything that will encourage your audience to interact with the site. By considering how you will create the layout of the website, you are attempting to bring the website to life. It should help the audience to get a feel for your business or product. Please note this step does not yet involve written content. That is the next step. The written content is so important that it needs its own step.